People aren't forms.
Guideway Labs builds tools that listen. Our flagship, Sam, replaces surveys and intake forms with real conversations—then tells you what to do with what you hear.
Works via web, QR, or SMS
You already know forms aren't working.
You send a survey. Half don't finish. The ones who do give you one-word answers. You're left with a spreadsheet and a gut feeling. That's not insight—that's guessing with extra steps.
What if you just... asked?
Sam has real conversations with your audience—short, adaptive, human-feeling. Then Sam synthesizes what people actually said into a clear picture: what matters most, what to do about it, and why.
Simple as 1-2-3
Sam turns conversations into clear direction—no dashboards, no guesswork.
Tell Sam your goal
What are you trying to learn or decide?
Sam talks to your people
Conversations that adapt in real time, not rigid question lists.
Get a plan, not a pile
Ranked recommendations with the evidence behind each one.
Not dashboards. Direction.
Sam doesn't hand you more data to interpret. You get actions your team can take this week, the themes and quotes that back them up, and a summary you can share in your next meeting.
Real Problems. Real Solutions.
See how teams are using Sam to turn conversations into action.
Onboarding Drop-off
Reduce signup abandonment
Talked to people who started but didn't finish
They weren't unmotivated—they were confused by one step and didn't trust what would happen next.
Simplify that step, add a here's what happens next screen, and send a same-day follow-up to anyone who stalls.
Event Growth
Increase turnout and engagement
Talked to first-timers, repeat attendees, and no-shows
No-shows weren't rejecting the event—they just lacked one key detail (parking, timing, what to expect).
A first-timer lane, a day-of essentials message, and updated marketing language that matched what attendees actually cared about.
Results that speak for themselves
90%+ completion rates (industry average: ~30%). Teams are acting on insights within days, not weeks.
Our Products
AI-enabled products. Human-first outcomes.
Sam
AI-powered conversations that become decisions. Human-first by design—higher completion, better signal, clear next steps. Our flagship.
Hello
AI-powered onboarding + matching for real people. Connect individuals to jobs, resources, opportunities, and supportive services—fast and personally.
Retain
AI-enabled early risk detection, human-centered support. Helps people with disabilities stay employed—catching risks early and connecting them to help.